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A Conversation About Revolution and What’s Next: Telling Stories, Branding and Community In A State of Change
HD EXPO September 25, 2008 The Waterfront New York City, NY
Steve Wax, Steve Coulson and John Dukakis
When film hit the scene over 100 years ago; storytelling, storytellers, and culture changed forever. The creative community is experiencing an equally dramatic upheaval as a technological and social revolution has taken root over the past decade. Democratized tools for creativity and connection, the growth of social media, the advent of sophisticated metrics, the power of community, the rise of online and mobile content and the wavering of broadcast are creating a volatile and exciting new landscape. That landscape has different content, different rules about its sanctity, and different ways of viewing. Seize a rare opportunity to hear four of the most engaging revolutionaries in a conversation about the volatile and exciting spot on the path where we stand. Moderated by Christine Purse, Ignite!.
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A Conversation About Revolution and What’s Next
Part One - Runtime: 03:37
- Kristin Petrovich, CEO/Founder of HD EXPO introduces panel
- How modern audiences interact with film and website content
- Christine Purse, President of Ignite! introduces the panel
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A Conversation About Revolution and What’s Next
Part Two - Runtime: 07:33
- Steve Coulson, Partner of The Advance Guard, introduces himself and his company
- Steve Wax, Managing Partner of Campfire, introduces himself and his company
- John Dukakis, Director of Branded Entertainment for Hill
- Holiday, introduces himself and his company
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A Conversation About Revolution and What’s Next
Part Three - Runtime: 05:34
- New entertainment engages audiences in conversation
- How is that conversation important to branded entertainment?
- How do creators of entertainment engage the audience?
- Steve Wax describes his project: My Home 2.0
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A Conversation About Revolution and What’s Next
Part Four - Runtime: 08:23
- Steve Coulson discusses blog ads
- How is this information relevant to independent filmmakers?
- How do marketers analyze subjective comments made by audience members?
- Is any feedback positive feedback, in that it shows the audience is getting deeper into the content?
- John Dukakis explains The Responsibility Project.
- What are the long term goals?
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A Conversation About Revolution and What’s Next
Part Five - Runtime: 04:24
- How long has branded entertainment been around?
- Steve Wax and Steve Coulson discuss True Blood, a marketing campaign for a TV series
- Audience interaction can help shape the forthcoming story
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A Conversation About Revolution and What’s Next
Part Six - Runtime: 08:03
- Q&A
- Is there a danger of audience members becoming desensitized to this kind of marketing?
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A Conversation About Revolution and What’s Next
Part Seven - Runtime: 07:12
- Q&A
- How will the transition into digital broadcasting affect branded entertainment?
- Will the multi-level approach of advertising trickle down through all levels?
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