The best of the best at my NAB 2014
Lots to see, but more importantly, many to meet. Following are my four best of the best of NAB 2014 (not in any particular order):
Open Text – The team at Open Text hit a home run demonstrating the eco system of content and how their product(s) support a true content collaboration.
It is truly the first time I have seen collaboration of content start with pitch/idea and work all the way through digital asset management and out encoded for delivery. Elegant and well demonstrated at NAB. Bravo!
It is about time the IP owners, studios, and production companies take the entire eco system in to their strategy and planning. They also have a micro site, Digital Media Workstream, that has wonderful videos, interview and info.
etribez – I think one of the most important booths at the show for content owners, broadcasters and brands. I truly feel that the new power position is who owns the community.
One of the reasons why Createasphere is consulting with media and technology organizations at strategic points in their growth to build new audiences, while engaging current fans.
eTribez has a very elegant technology solution for audience engagement. Their booth was a bit quieter that I would have thought and their director of marketing confirmed. Wake up content owners! Community is where it is at –who they are, and how you engage them 24/7 on all devices and experiences. I see so many untapped opportunities for the traditional broadcasters…. It is time to engage your community past your thirty-minute broadcast.
Cartoni – I had the pleasure of meeting Elisabetta Cartoni, Daughter of the founder of Cartoni and current CEO. She is a true leader in filmmaking tools and demonstrates her commitment to craftsmanship that her father setout with the Cartoni products in 1937 in Rome. What a pleasure!
4K VariCam – Panasonic got it right! I have worked with the Panasonic team over the last ten years producing much of their education worldwide. I spoke with their teams as to how they built this 4K camera. They took their time, interviewed countless cinematographers, and content creators and stuck to what they wanted.
I also heard many unsolicited comments from cinematographers (ASC members) discussing how excited they were with this camera and that this puts Panasonic back in the acquisition game.