Blog

What are the five steps in building your customer community and why should you know and use them?

By on Mar 18, 2014 in Blog | 0 comments

I can address the second question first “the why.”  “The why” is always the most important question for any business to address and also the most important for customer building.  It gives you the guiding beliefs to follow, which builds the business and serves the customer. So, “why should you know and use them”  – To build your current customer engagement, build...

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Truly Intriguing – The Good and Bad Habits of Smarty Pants

By on Mar 14, 2014 in Blog | 0 comments

The following Infographic outlines it beautifully.  Who was smarter – Einstein or Beethoven? There are certain characteristics of geniuses.  The two that resonate with me are persistence and setting and writing down goals. In managing all types of people over the years and in my business, it always caught me off guard, every time, when I would request the staff to...

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Do you 4K?

By on Mar 14, 2014 in Blog | 0 comments

We are thrilled to be presenting a panel at the Creative Storage Conference June 25th in Culver City, California.  This is a who’s who techie gathering for the creative community.  Createasphere’s panel with panelists being announced daily: Media and Entertainment 4K Workflows, Storage Needs and Challenges Join this esteemed panel of entertainment and media...

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Care About Your Customer and Stop All the Silly Antics

By on Mar 13, 2014 in Blog | 0 comments

I woke up this morning, with coffee in hand shortly thereafter, thinking about when I started my second business, HD EXPO, in 2001 and what excited me.  What excited me was the customer, the client, the community. I did and do really love the folks that I have the privilege of serving.  I care about their business, the challenges they face and how Createasphere can...

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Women Dominate Social Media – Why Should You Care?

By on Mar 6, 2014 in Blog | 0 comments

The InfoGraphic below outlines how women dominate all social media platforms except Linked In and are also much more active on mobile and tablet.  Does this align with your community building efforts? Facebook: 76% Women 66% Men Linked In: 24% Men 17% Women Access social media on smart phones: 46% Women 43% Men Access social media on tablets: 32% Women 20% Men Also...

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