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Thoughts on community building, business and life.

“Leader of the Pack”

Posted by on 9:07 pm in Blog | 0 comments

“Leader of the Pack”

Why you should follow Cesar Millan’s advice on becoming the “leader of the pack” in your business leadership style. This post gives a glimpse into my personal life  as I find it so interesting how business and personal (sometimes the quirky side) apply to each other… Yesterday I went to the Cesar Millan Live Tour.  He is gearing up his charitable organization and his new National Geographic Channel show, “Cesar 911.”   I took my mother, who is a proud owner of two dogs (Harry and Deoogie) and volunteers dog therapy in many of the nursing...

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Why does Google’s $3.2 billion purchase of Nest impact your customer community?

Posted by on 4:03 pm in Blog | 0 comments

Why does Google’s $3.2 billion purchase of Nest impact your customer community?

Many of you might have read the news about the 3.2 Billion purchase of Nest to Google After reading this news,  couldn’t help but think how this merger impacts everyone and also, where Google will take Nest.     I feel the integration of Nest into the company will truly influence how consumers expect to interact with their needs and wants.  Kind of like an automated mind reader.  You wonder – why should I be concerned other than thinking about how I could use Nest in my own home  I say – his will be a cultural shift that will impact you and...

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The Essential Business of Customer Community

Posted by on 11:00 pm in Blog | 0 comments

The Essential Business of Customer Community

As I write this blog post, I reflect on the last thirteen years I’ve spent working with media and technology companies around the world that were served through Createasphere’s many events and communities, both in person and online. The one thing that stands out time and time again, which has been the focus of Createasphere’s efforts, is the importance of COMMUNITY (customers, future customers, and fans). Why Community? It is the life blood of any business, yet ever too often the most neglected area of a business. Throughout the last...

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