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Thoughts on community building, business and life.

What is your NAB strategy? — Part 1

Posted by on 11:02 pm in Blog | 0 comments

What is your NAB strategy?  — Part 1

(Your Precious 28 Minutes) Over 93,602 total registered and 61,351 buyers attended NAB 2013. Thousands and in many cases millions of dollars spent to exhibit and sponsor.  Not to mention the hundreds of hours in the pre-planning and hours on site for your staff. NAB takes over the town…it is certainly, the Mecca gathering for broadcast and media content with their tag line “Where Content Comes to Life.”  So true and well worth all the effort – right? We all drag ourselves home with pockets full of business cards, badge scanner reports,...

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Why is building your community foundation so important?

Posted by on 8:55 pm in Blog | 0 comments

Calling all you nosey and social butterfly types.  You will flourish during stage one – building your customer community foundation.  This is when you get to know your customer. Or get to know them better, learn about their business, the challenges they currently face and learn what their future looks like.  Fascinating and fun, I say. First off, this is a privilege that your customer will communicate these important and sometimes delicate subjects.   It shows you already have rapport.   This stage will set the groundwork for stage four where...

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What are the five steps in building your customer community and why should you know and use them?

Posted by on 7:12 pm in Blog | 0 comments

I can address the second question first “the why.”  “The why” is always the most important question for any business to address and also the most important for customer building.  It gives you the guiding beliefs to follow, which builds the business and serves the customer. So, “why should you know and use them”  – To build your current customer engagement, build the foundation to attract new customers, gain insight into new products and services. which you can provide in the future, and in turn impacts the profit and growth of the company....

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Truly Intriguing – The Good and Bad Habits of Smarty Pants

Posted by on 6:02 pm in Blog | 0 comments

The following Infographic outlines it beautifully.  Who was smarter – Einstein or Beethoven? There are certain characteristics of geniuses.  The two that resonate with me are persistence and setting and writing down goals. In managing all types of people over the years and in my business, it always caught me off guard, every time, when I would request the staff to set their annual goals and breakdown the action steps and smaller measureable accomplishments. So many individuals had never done it and every year seems to be a hard and...

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Do you 4K?

Posted by on 4:21 pm in Blog | 0 comments

We are thrilled to be presenting a panel at the Creative Storage Conference June 25th in Culver City, California.  This is a who’s who techie gathering for the creative community.  Createasphere’s panel with panelists being announced daily: Media and Entertainment 4K Workflows, Storage Needs and Challenges Join this esteemed panel of entertainment and media specialists from all corners of the industry, discussing 4K production workflows, storage needs and challenges.  What 4K integration they work with on a daily basis, and their technology...

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Care About Your Customer and Stop All the Silly Antics

Posted by on 4:18 pm in Blog | 0 comments

I woke up this morning, with coffee in hand shortly thereafter, thinking about when I started my second business, HD EXPO, in 2001 and what excited me.  What excited me was the customer, the client, the community. I did and do really love the folks that I have the privilege of serving.  I care about their business, the challenges they face and how Createasphere can bring the best for them.  It is a privilege. Over the years, name change, and so many amazing products we were able to produce and present to better our attendee customers skills...

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Take the industry wide community building survey and receive the results

Posted by on 7:56 pm in Blog | 0 comments

Join Createasphere’s annual survey on building professional communities and receive the industry wide...

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Women Dominate Social Media – Why Should You Care?

Posted by on 5:29 pm in Blog | 0 comments

The InfoGraphic below outlines how women dominate all social media platforms except Linked In and are also much more active on mobile and tablet.  Does this align with your community building efforts? Facebook: 76% Women 66% Men Linked In: 24% Men 17% Women Access social media on smart phones: 46% Women 43% Men Access social media on tablets: 32% Women 20% Men Also women are 10% active is showing support and being an influencer.  On average 37 minutes daily are spend on social media by both men and women. Why should you care? If you are...

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The Solution for all Businesses Seeking Growth and Innovation – More “Relaxed Attention”

Posted by on 7:32 pm in Blog | 0 comments

The Solution for all Businesses Seeking Growth and Innovation – More “Relaxed Attention”

You might be saying what the heck is “relaxed attention?”   There are many definitions of what it is and how to know you are in it.  For me personally, it is that state of mind where you are in an alert state of daydreaming where creative ideas and solutions just flow.  I have heard this hundreds of times and I have said it as many,that ideas will come to me in the shower.  Well, that’s one kind of a relaxed attention state. I also find myself in this state when I am exercising – particularly after one mile of my run or when I’m...

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A little Claire Underwood in each of us is a good thing

Posted by on 1:17 am in Blog | 0 comments

A little Claire Underwood in each of us is a good thing

This blog post is for you ladies – and of course you gents can read along even though it might sound a bit foreign to you.  The Venus/ Mars thing again… Yes, I confess, I am a HOC binger.  That would be  Netflix’s “House of Cards” for you non club members.  I LOVED the first thirteen episodes and now I’m deep into the latest four.  But don’t worry – I have a binge session booked with my husband tonight.  Dinner on trays, comfy sofa and no interruptions.  An exciting night at the Kennedy’s. Claire Underwood, the wife of...

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