Posts by Kristin

What is your NAB strategy?  — Part 1

What is your NAB strategy? — Part 1

By on Apr 3, 2014 in Blog | 0 comments

(Your Precious 28 Minutes) Over 93,602 total registered and 61,351 buyers attended NAB 2013. Thousands and in many cases millions of dollars spent to exhibit and sponsor.  Not to mention the hundreds of hours in the pre-planning and hours on site for your staff. NAB takes over the town…it is certainly, the Mecca gathering for broadcast and media content with...

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Why is building your community foundation so important?

By on Mar 25, 2014 in Blog | 0 comments

Calling all you nosey and social butterfly types.  You will flourish during stage one – building your customer community foundation.  This is when you get to know your customer. Or get to know them better, learn about their business, the challenges they currently face and learn what their future looks like.  Fascinating and fun, I say. First off, this is a privilege...

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What are the five steps in building your customer community and why should you know and use them?

By on Mar 18, 2014 in Blog | 0 comments

I can address the second question first “the why.”  “The why” is always the most important question for any business to address and also the most important for customer building.  It gives you the guiding beliefs to follow, which builds the business and serves the customer. So, “why should you know and use them”  – To build your current customer engagement, build...

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Truly Intriguing – The Good and Bad Habits of Smarty Pants

By on Mar 14, 2014 in Blog | 0 comments

The following Infographic outlines it beautifully.  Who was smarter – Einstein or Beethoven? There are certain characteristics of geniuses.  The two that resonate with me are persistence and setting and writing down goals. In managing all types of people over the years and in my business, it always caught me off guard, every time, when I would request the staff to...

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Do you 4K?

By on Mar 14, 2014 in Blog | 0 comments

We are thrilled to be presenting a panel at the Creative Storage Conference June 25th in Culver City, California.  This is a who’s who techie gathering for the creative community.  Createasphere’s panel with panelists being announced daily: Media and Entertainment 4K Workflows, Storage Needs and Challenges Join this esteemed panel of entertainment and media...

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