Press Releases

March 5, 2012 (Burbank, CA)   Createasphere's Spring Entertainment Technology Expo - the top gathering of entertainment and media professionals, technical innovators, and content experts on the West Coast showcasing emerging media trends in production, post, animation, VFX, advertising, and streaming content – wrapped a full day of innovative technology reveals, trend-setting keynotes, and informative immersive demonstrations on March 1^st at the LA Center Studios. The event kept attendees booked with end-to-end events and opportunities throughout the day and into the evening reception.

 

Taking the stage in the Beaudry Theater, Oscar-Nominated Jeff Cronenweth, ASC, opened up to the audience about his experiences as Director of Photography on visually stunning feature films including “The Girl With The Dragon Tattoo,” “The Social Network,” and “Fight Club.”  In an engaging conversation moderated by Peter Caranicas, Deputy Editor for Variety, Cronenweth shared his point of view as one of today’s leading visual storytellers, a talented artist who blends technology and creativity to produce amazing images. With a career that also includes over 500 music videos, from Celine Dion to Nine Inch Nails, and top rated commercials in addition to major motion pictures, Cronenweth dug into the how and why behind the scenes in his career.  The Keynote was followed with an extended Q&A with the DP.

 

Creative visionary and technologist Ed Lantz, founder of Vortex Immersion Media and recognized transmedia, fulldome and digital media expert, delivered an eye-popping keynote to a standing-room only audience in the Vortex Dome. Vortex creates immersive entertainment venues in spots around the globe as well as a number of related products and services that serve a growing immersive entertainment community. Recently, Vortex built an immersive dome theater for Super Bowl XLVI and a number of other marquee clients.  The Vortex Dome is an R&D development site for Vortex, semi-permanently in place at LA Center Studios. During the presentation, Lantz focused on the growing role that immersive entertainment will play in the future for studios, networks, venues, and content creators across the spectrum, and was followed with presentations of real-world immersive projects.

 

Increasingly, Createasphere’s Entertainment Technology Expos are seen as a go-to venue for the announcement and first-looks at new products from leading manufacturers. HP Workstations and Intel made their Hollywood debut during a hands-on intensive with its groundbreaking HP Z1 Workstation.

 

Canon presented the first public screening of “When You Find Me,” a 25 minute short - produced by Ron Howard, directed by Bryce Dallas Howard (“The Help,” “The Twilight Saga – Eclipse”) - shot in 2K. Following the screening, cinematographers Andre Lascaris and Bruce Dorn (who screened his film, “Playing with Fire”) joined Canon’s Tim Smith in demonstration and exploration of the C300.

 

Upcoming for Createasphere in 2012 is a broad spectrum of in-person events, education, and online engagement including its community news portals; ProVideo Coalition and DAMCoalition; the DAMMY Awards, Digital Asset Management Conference in New York and The Hague; Executive Marketplace in Chicago and Los Angeles; Post Production Master Classes in New York and Los Angeles; and the Entertainment Technology Expos in Los Angeles. The next Entertainment Technology Expo is set for November 7^th and 8^th, 2012 at the Burbank Marriott.

 

For further information about Createasphere offerings and events, please visit www.createasphere.com, or call 818.842.6611.

 

About Createasphere

Createasphere is the premier business development partner for technology enabled entertainment, marketing, and communications organizations. We advance careers and technologies by connecting world-class professionals globally online and in person.

 

Createasphere was founded in 2001, and over the past decade has grown into a global company that in 2011 produced seventeen events over three continents as well as five websites. Createasphere became part of Diversified Business Communications in 2008, and now drives their entertainment, media, technology strategies and properties division. Currently, Createasphere produces the Entertainment Technology Expos in Los Angeles; the Digital Asset Management Conference in New York, Los Angeles, and Europe; The DAMMY Awards in New York; the Executive Marketplaces for Houses of Worship in Los Angeles and Chicago; Post Production Master Classes in New York and Los Angeles, and the online news and content portals ProVideoCoalition.com and DamCoalition.com.

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New DAM Coalition Unveiled to Keep Community Connected

February 24, 2012 (Burbank, CA)            Createasphere’s Digital Asset Management (DAM) Conference - the leading industry event catering directly to the digital asset management community – has wrapped a highly successful two-day conference at The Beverly Hilton Hotel in Beverly Hills, California, covering the issues in which the entertainment, new media, retail, museums, non-profits, and government sectors are engaged. During the conference, Createasphere announced new initiatives to support and enliven the burgeoning asset management community, including a new DAM Coalition, commitment to events in New York and Europe, and the DAMMY Awards.

 

Createasphere’s DAM Conference, launched in 2010, has steadily grown into one of the most important events for key influencers and hands-on users of technology in digital and media asset management, as well as production, preservation, marketing, security, storage, and lifecycle organization and administration. This year’s Los Angeles event illustrated the evolution of the DAM/MAM communities – including professional creatives, marketers, digital librarians, IT specialists, and executives, among others – and their need for staying connected and educated.

 

Keynotes at this week’s Createasphere’s Digital Asset Management Conference included Managing Analog Assets in a Digital World from Theodore Gluck, Director of Library Restoration and Preservation at Walt Disney Studios, and Greg Satell of Moxie Interactive who addressed The Evolving Digital Ecosystem. Nearly 20 sessions, sponsored seminars and panels took place for DAM practitioners at every level, who gathered to hear experts from HBO, Turner, Hallmark, UFC, Wildbrain, J. Paul Getty Museum, Deluxe, Technicolor, Harris and more. The conference also presents a hand-picked gathering of the top companies and solutions in asset management on the trade show floor including Control Group, StorageDNA, ProMAX Systems, NTT America, Inc., Levels Beyond, JB&A, IO Integration, Hollywood Tools, GB Labs, Cinegy, BitSpeed, Amplidata, Technicolor, Marklogic, Key Code Media, Deluxe, MediaBeacon, Active Storage, Xinet, Quantum, Harris, 5th Kind, Canto, Autonomy, Avid, and Open Text. The Los Angeles DAM Conference also attracted a number of out of town attendees and from all over the globe, including Russia, Australia, Belgium, and Ireland, illustrating its value as a “destination” conference.

 

Mary Yurkovic, manager of the Createasphere DAM Events and Community, announced a new online platform – the DAM Coalition (www.damcoalition.com), which launches March 1. The DAM Coalition will feature editorial content overseen by Yurkovic from some of the globe’s foremost experts including Nigel Cliff, Luca Leonardini, David Riecks, Bob Harp, and Nick Sincaglia. The contributors will cover the most important topics driving the asset management including Content & Information Lifecycle, Market Resource Management, Digital Supply Chain, Metadata Taxonomy, DAM and MAM. It will also serve as an online forum for information exchange and a news site for related industry news.

 

Yurkovic comments, “The DAM Coalition will be a single source for the latest news in digital asset management, which we clearly see as a key issue facing the community. We know that there is a growing need for quality content that is driven by the evolution of the industry and a thirst for knowledge and expert led editorial. I am excited at the prospect of working closely with our audience and this amazing group of experts to create that much-desired information platform.”

 

Dates were also announced for the New York and European outings of Createasphere’s Digital Asset Management Conference. The DAM Conference will return to New York later this year on September 27-28 at the New Yorker Hotel, and to The Hague on November 13-14. The DAMMYs, the industry’s first and only award show honoring excellence in digital asset management, will take place during the New York event. For information and details, visit www.createasphere.com/dammys.