Entertainment Technology Expo Schedule
SHOW HOURS:
Tuesday, September 20: 1:00 PM-7:30 PM
Wednesday, September 21: 10:00 AM-3:00 PM
Please use the "+" to read more about each session.
TUESDAY, SEPTEMBER 20
12:00 PM - Registration Opens
We will open registration at 12:00 PM for general attendees.
For the quickest check-in, please print out the unique barcode provided to you at the completion of your online registration and bring it with you to the "Badge Pickup/Speedbadge" area at registration. You can print another copy of your barcode by clicking the link in the confirmation email sent to you when you registered. If you do not have your barcode available, please go to the line at registration marked "On-site Registration" and our friendly staff will look up your record.
1:00-7:30 PM - Exhibit Hall Open
1:15-3:15 PM - Intensive: Adobe
Adobe Creative Suite 5.5 Production Premium
Editors all over the world are migrating to Adobe CS5.5 Production Premium. Come see why as Adobe’s Dennis Radeke introduces you to the power behind the Mercury Playback Engine in Adobe Premiere Pro 5.5, the creative new features in After Effects CS5.5, and the noise reduction tools in Audition CS 5.5. You’ll also see how Dynamic Link saves you precious editing time by removing intermediate renders between components of Production Premium.
Dennis Radeke has spent his entire career in either professional audio or video. During the last ten years, he has worked at a NY area Avid reseller, been a GM at a radio station, represented audio and video lines as a manufacturers rep and worked for Pinnacle Systems. Now at Adobe Systems, Dennis enjoys communicating his excitement about Adobe products at all levels from the newbie to the broadcast professional. In addition to traveling all over the country for Adobe, Dennis finds time to post on an Adobe blog specializing in teaching beginners the basics of Photoshop, After Effects and other Adobe products. You can find his blog at http://blogs.adobe.com/genesisproject/
1:30-3:30 PM - Single Chip Camera Evaluation presented by Bob Primes, ASC
Location: Crystal Ballroom
The respected cinematographer Bob Primes, ASC will be on hand at Createasphere’s Entertainment Technology Expo to present the results of The Single Chip Camera Evaluation (SCCE), a series of rigorous quantitative and qualitative tests given to major digital cine cameras and 35mm film in early 2011. The cameras were evaluated by a group of experienced cinematographers, engineers and image aficionados recruited by Primes. Wittily, this independent, ad hoc group of experts has been dubbed the Image Quality Geeks.
1:30-6:30 PM - Sony In-Booth Intensives

Located in Booth #302
3D State of the Business
Whether you produce in 3D or are just considering it, you won’t want to miss this presentation and Q+A. September 20: 1:30-2:30pm, 4:30-5:30pm
New PMWF3 options, SLOG, and 444
If you are a current PMW-F3 owner or considering this Super 35mm camera you won’t want to miss these updates. September 20: 2:30-3:30pm, 5:30-6:30pm
NXCAM Super 35mm and its Breadth of Accessories
See how this Super35 camcorder packs high performance and superb creative tools into a compact, modular body. September 20: 3:30-4:30pm
3:45-5:45 PM - Intensive: Canon
Join Joe Pontecorvo for the Canon Intensive
Joe Pontecorvo is an award-winning producer and cinematographer.
His fascination with the natural world, and curiosity about other cultures has taken him around the globe - from Siberia to Africa, Thailand to Peru, Alaska to Borneo. His commitment to the preservation of wilderness and wildlife continues to fuel his work.
Most recently Joe was the producer and cinematographer on a three part series, Bears of the Last Frontier for PBS Nature, and Director of Photography on “Wolverines: Chasing the Phantom” for PBS NATURE.
Joe was also the Series Producer and creator of a four part series,“MEKONG Soul of a River” for Animal Planet International and Discovery HD. In 2008 Joe’s one-hour special, “Kingdom of the Elephants” produced for Animal Planet International won Best Documentary at the Asian TV Awards.
Joe Pontecorvo is an award-winning producer and cinematographer. His goal is to tell personal, engaging stories about culture and wildlife. For the past 25 years, this passion for storytelling has taken him across six continents.
Joe’s most recent work, Bears of the Last Frontier, led him on a three thousand mile odyssey across the remote Alaskan wilderness to film all three species of North American bears; black bears, brown bears, and polar bears. The three part series can be seen on PBS Nature.
In the heat of the jungle, Joe produced and shot, Kingdom of the Elephants— a story about a girl and her elephant who live in a remote village along the Thai/Burmese border. The film won Best Natural History Documentary at the 2008 Asian Television Awards. In the frozen Siberian Taiga, Joe produced and filmed a team of Russian and American scientists struggling to save wild Siberian tigers from extinction. In the Shadow of the Tiger won the Emerald City Award for Best Documentary, and was shown the world over on Discovery Channel, and National Geographic International.
Joe’s other work includes: Director of Photography for PBS Nature’s Wolverine: Chasing the Phantom; Series Producer and Director of Photography on the four-part documentary series, MEKONG: Soul of a River for Animal Planet International and Discovery HD; and Producer/Cameraman/Writer on a one-hour special, Kingdom of the Elephants for Animal Planet International. Joe is also co-founder and producer at Wildlife Media, where he uses film to aid in the preservation of wilderness, and the conservation of species.
Currently, Joe is co-producing BEARTREK, a feature length film about the most endangered bears on Earth- for theatrical release.
6:00-7:30 PM - Evening Reception
6:30-9:00 PM - SUPER SUMMIT 2 - The State of the NLE


Location: The Crystal Ballroom
The post-production landscape is constantly changing. Come see how the 3 A's (Adobe, Apple, and Avid) offer options for today's creative professional.
Presenters: AllCreative New York, MoPICTIV, ProductionConn, and NJ FCP UG
MultiCam Rocks! with MITCH JACOBSON & Avid Media ComposerWhat do Paul McCartney, Aerosmith, U2 and the Rolling Stones have in common?
Well, aside from being rock n’ roll legends, they’ve all had their concerts edited by Mitch Jacobson.
Join Matthew Mallinson and ALLCREATIVE NY for an informative presentation as
Mitch Jacobson, director/editor and multicamera specialist, shares his creative process with a behind-the-scenes glimpse into his world of broadcast television and entertainment production.
Mitch is the author of "Mastering Multicamera Techniques: From Preproduction to Editing and Deliverables" (Focal Press) and presenter of educational workshops for conferences and trade groups.
Final Cut Pro Trainer, Ari Feldman
Premiere Trainer, Kiri Roberts
GIVEAWAYS!!
A big thank you for door prizes from Pond5, digieffects, noise industries, Focal Press, Peachpit, and O'Reilly Media with a special raffle for an AJA IO Express (a $995 value)
Matthew Mallinson
In addition to being the founder of ALLCREATIVE NY, Matthew Mallinson is a filmmaker, working as a director, producer and editor. Among his directorial highlights is “Joker’s Wild”, a murder mystery and festival favorite, broadcast on HBO, Showtime and A&E. Matthew is one of the producers of “The Wrong Coast” a stop-motion animation series produced for Bravo. As an editor, he’s most noted for editing the feature film Chameleon Street, which was turned over to him by the producer after a year of post-production angst. Chameleon Street went on to win the Grand Jury prize at Sundance. Matthew has served as the lead instructor for the Editing Intensive (Avid, Final Cut, After Effects, Pro Tools) at NYU-SCPS. He’s also a first rate utility infielder!
ALLCREATIVE NY was founded by Matthew Mallinson as a user group focusing on the 3 A’s: Adobe, Apple, and Avid. We combine an interest in learning how to best use these computer based technologies with an emphasis on the creative process. Our meetings attract a cross section of the creative community, whether it be an aspiring actor who wants to work both sides of the camera, or the editor, director, graphic artist, cameraperson, producer who wants to find out what the latest tools can do to help them in their creative endeavors. Members, aka “Creatives”, socialize with their peers in film, video, and the arts at our monthly meetings. Beginner or advanced, Mac or PC, we encourage a social and networking atmosphere, looking forward to having some fun, featuring guest speakers focusing on “All Things Creative”.
Our meetings conclude with great door prizes from Tekserve, Pond5, digieffects, Focal Press, noise industries, O’Reilly Media, Contour Design, etc.
Kiri Roberts - Adobe Premiere Pro 5.5
Kiri Christopher Roberts is the creative director of One Media USA, a media production house located in Albany, NY. Born in Zimbabwe, Kiri migrated to the UK where he received a Masters in Audio Production from the University of Westminster in London. With a diverse international background, he has worked on music production, TV commercials, documentary films, music videos and the feature film Frozen River. Kiri is also a contributing writer for Larry Jordan’s Edit-Well magazine. Kiri balances his time between his business and as a trainer for Apple Pro Apps. He is an Apple Certified end user and trainer for Motion, Soundtrack Pro & Final Cut Pro as well as a user and trainer in many Adobe programs.
Ari Feldman - Final Cut Pro X
Originally from South Florida, Ari is a graduate of the University of Miami where he double majored in motion pictures and theatre arts. He’s also a graduate of Manhattan Edit Workshop's Six Week Intensive workshop. Since relocating to New York, he’s been the editor and assistant editor of independent films, documentaries, television shows, and corporate videos. He was the assistant editor of the film, Wedding Bros., and has edited for Lifetime and the Princess Grace Foundation. Most recently Ari edited the documentary Shelter Island and is currently editing his second feature-length documentary.
WEDNESDAY, SEPTEMBER 21
8:00 AM - Registration Opens
We will open registration at 8:00 AM for general attendees.
For the quickest check-in, please print out the unique barcode provided to you at the completion of your online registration and bring it with you to the "Badge Pickup/Speedbadge" area at registration. You can print another copy of your barcode by clicking the link in the confirmation email sent to you when you registered. If you do not have your barcode available, please go to the line at registration marked "On-site Registration" and our friendly staff will look up your record.
9:00-10:00 AM - Hosted Breakfast with the ASC
Location: Grammercy Park Suite
Members, Associate Members, and Friends of the ASC.
Become a Friend of the ASC today.
Sponsored by Litepanels
10:15-11:45 AM - Turner Case Study: Moving From Still Image to HDSLR
Location: Sutton Place Ballroom
With the demands of capturing content in the field, many still photographers are now expected to, and become more marketable as well as valuable, if they also capture video content. Both photography and video rely on great composition, lighting, point of view, and over-all story telling in order to be unique and compelling. Now, both can be captured with the same camera. Though there are similarities, there are many more differences than might be apparent at first.
Join Christopher Grakal and Mark Hill of Turner Broadcasting System Inc. as they walk you through real work examples of how TBS Inc. photographers are now utilizing HDSLR cameras to bring value to their internal clients across the global enterprise of Turner Broadcasting. Bringing creativity to another level, they share lighting, lenses, audio, exporting, editing, color correcting, planning, media management, and more.
They will also address some technical challenges and "work arounds" associated with HDSLR, such as camera movement, stabilization, multiple camera coverage, shooting in low light, and synchronizing sound.
Presenters:
Christopher Grakal, Turner Broadcasting System
Mark Hill, Turner Broadcasting System
CHRISTOPHER GRAKAL - TURNER BROADCASTING SYSTEM, INC.
Grakal joined TBS, Inc. in 2003 from sister company Warner Bros., where during his five-year tenure he managed the in-house department that services still photography for wide-ranging use by the Warner global sales force. Previously, Grakal served as a producer for 20th Television Productions, working on multiple series and projects. He is a member of the Directors Guild of America and the Photo Marketing Association.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.
MARK HILL, TURNER BROADCASTING SYSTEM, INC.
Mark Hill is director of photography for the Turner Broadcasting System, Inc. (TBS, Inc.) image management group. Hill oversees the image management photography team and is responsible for creating photography and video for TBS, Inc. networks including CNN, Cartoon Network, TBS, TNT, Turner Classic Movies and truTV. He is based in Atlanta and reports to Barbara Griffin, senior vice president of image management for TBS, Inc.
Hill joined TBS, Inc. in 1994 after several years as a freelance photographer shooting for magazine and book publishers such as The New York Times Magazine, Cosmopolitan, Family Circle, Alfred Knopf and Harper Collins. While at Turner Broadcasting, he has photographed an array of personalities, including Cher, Ernest Bornine, Danny Devito, Bill Hader, Betty White, Julie Andrews, Soledad O’Brien and Andre 3000. He has also been responsible for creating photography, key art and video on a number of high profile productions that include TNT’s Ricochet, Innocent and the series Memphis Beat; CNN’s Black in America, Terror in the Dust and the 2011 Republican Debates; and TruTV’s Black Gold, Hardcore Pawn and Operation Repo.
Hill’s work has appeared in numerous publications, such as The New York Times, Entertainment Weekly, Variety and USA Today and he was nominated in 2010 and 2011 for Emmy awards for his photography and video work for CNN. Stewart, Tabori and Chang recently published 100 Years of Oz featuring 70 of Hill’s photographs.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.
10:00 AM - 3:00 PM - Exhibit Hall Open
10:30-11:30 AM - Panel: Shooting the Breeze
Location: Crystal Ballroom
Sponsored by American Cinematographer
A rare opportunity to sit in on a creative conversation with the artists who are making the images and telling the stories we want to watch. Join this lively conversation between Vanja Cernjul (30 Rock), Sandi Sissel, ASC (Salaam Bombay!), and Tom Houghton, ASC (Resue Me) to hear what cinematographers want to talk about with other cinematographers. American Cinematographer's Iain Stasukevich will keep the action in line and help the audience jump in to the discussion.
VANJA ČERNJUL - Director of PhotographyVanja Černjul was born in 1968 in Zagreb, Croatia. After graduating from the Academy of Dramatic Arts in 1995, he moved to New York to get his Masters from Graduate Film School at NYU. Vanja has DP'd 16 feature films such as City Island (Raymond De Felitta, director), the winner of the Tribeca Film Festival Audience Award. He has received the Best Cinematography Award at Aspen Shortfest for Fishbelly White (Michael Burke, director), a Kodak Vision Award at Avignon/New York Film Festival for The Photographer (Jeremy Stein, director) and The Best Cinematography Award at Stockholm International Film Festival for Rain (Katherine Lindberg, director). His recent work includes feature film Violet and Daisy (Geoffrey Fletcher, director) and HBO TV series Bored to Death. Vanja has earned two Primetime Emmy Nominations for "Outstanding Cinematography" for his work on NBC's comedy series 30 Rock and Showtime/Lions Gate TV series Nurse Jackie.
Vanja Černjul is an active member of the International Cinematographers Guild (IATSE Local 600), Imago (European Federation of Cinematographers), HFS (Croatian Society of Cinematographers), and The Academy of Television Arts & Sciences.
SANDI SISSEL, ASC
Sandi Sissel began her career as a cinematographer at NBC and ABC where she received two Emmy awards on Her Majesty's Britannia and coverage of the war in Vietnam. During the 70's and 80's she shot countless segments for ABC's 20/20, Saturday Night Live and 60 minutes.
Sandi served as Director Of Photography on the Oscar nominated motion picture Salaam Bombay which also received the Camera D'Or at Cannes. In addition she photographed Yellow Card, Barney's Great Adventure, Drug Wars, Soul Of The Game, The Reef, Camp Nowhere, Full Eclipse, Double Switch, Drop Dead Fred, Drag Strip Girl, The People Under The Stairs, Passion's Way, New York Minute, and Tyler Perry's Meet The Browns.
Among her numerous Oscar and Emmy winning documentary credits are Seeing Red, The Wobblies, Americas In Transition, Mother Teresa, Jane Goodall: Chimps So Like Us, Blood In The Face, Chicken Ranch, Broken Treaty At Battle Mountain, Krik Krak Tales Of A Nightmare, Calling The Shots, Speaking Our Peace, Heavy Petting, Chisholm 72: Unbought and Unbossed, Free Angela, Witness To War, Going Upriver: The Long War Of John Kerry, Lord God Bird, One Heartbeat and Before Stonewall. She received a Bafta nomination for her work on The Endurance. She photographed the Imax film Roving Mars.
She has done 2nd unit photography on major films including Uncle, Dangerous Minds, Black Knight, Exit Wounds, Rock Star, Austin Powers: The Spy Who Shagged Me, Roommates, Daredevil, Stealing Harvard, The Believers, Mr. and Mrs. Smith, Allan Quartermain and The City of Lost Gold, The Ballad Of Jack and Rose, Blow, Cellular and the Oscar winning Master and Commander: The Far Side Of The World. She also received a Satellite Award nomination for Master and Commander.
In addition she has been Director Of Photography on several network television and mini-series including Class Of 96, The Flash, Young Americans, Matt Waters, Philly Heat, Night Stalker, Night Sins and two Emmy winning shows Wonder Years and Drug Wars: The Camarana Story. Among her cable and television movie credits are In The Echo, Toothless, Suddenly, Radiant City, Great Mom Swap, Dad, The Angel and Me, In The Company Of Darkness, Keeping Secrets, It's Nothing Personal and For Richer, For Poorer.
Sandi directed Chicken Ranch which won Sundance and Bafta awards in addition to Highwire, Cowgirls, Looking Good America and HBO's Nerve: Natacha Merritt.
In 1994 Sandi received the Kodak Crystal Award for lifetime achievement from Women In Film. She has appeared in the films Visions Of Light, Shooting Women and Women Behind The Lens.
Sandi is a member of the International Photographers Guild Local 600 and Women In Film. She was inducted into the American Society Of Cinematographers in 1994 and the Academy Of Motion Picture Arts and Sciences in 2004.
Sandi presently serves as Head of Cinematography in the graduate film program at New York University
TOM HOUGHTON, ASC
In 2008 Tom Houghton received an Emmy nomination for his DP work on the critically acclaimed FX television series "Rescue Me" starring Denis Leary, produced by Leary and Peter Tolan. Now in its 5th season, Tom began work on the series in 2004. He was also DP of the CBS series "Love Monkey", starring Tom Cavanagh, "Canterbury's Law" starring Julianna Margulies for Fox Television, and early episodes of NBC's "30 Rock".
Tom Houghton's most recent feature film, "Finding Amanda", was written and directed by "Rescue Me" co-creator Peter Tolan, and stars Matthew Broderick, Brittany Snow, Maura Tierney and Steve Coogan. His other DP feature work includes the Warner Bros. release, "Fire Down Below" starring Steven Seagal, Marg Helgenberger, Stephen Lange, Kris Kristofferson and Harry Dean Stanton, directed by Félix Enríquez Alcalá; "The Cookout" starring Danny Glover, Meagan Good, Jenifer Lewis, JaRule and Queen Latifah and "State Property 2" (a Lion's Gate Release) directed by Damon Dash, starring Beanie Siegel, Young Guns, Freeway and Noreaga. Second unit and F/X unit DP work includes: "Spider-Man", "Spider-Man 2", "Godsend" (starring Robert De Niro), "STAY", "Stuart Little 2", "Deeds" and "Path to War", directed by John Frankenheimer.
Houghton has photographed a number of independent features and shorts including "By Courier" directed by Peter Riegert, which was nominated for an Academy Award®, and "Jazz Night" directed by Wallis Nicita, starring Beverly D'Angelo and John Heard, which was presented as part of Lifetime Television's Third Annual Women's Film Festival.
Houghton has major commercials for Federal Express, AT&T, MCI, Bloomingdales and Coke and has also been a regular contributor to "Saturday Night Live", shooting parody commercials with Jerry Seinfeld, Kelly Ripa and The Olsen Twins. Earlier in his career, he photographed the feature length documentary film "The Beat Generation: An American Dream", with William Burroughs, Allen Ginsberg and Gregory Corso, directed by Janet Forman.
Houghton's film career began in high school at a local TV station in Redding, California. He attended London's Slade School of Fine Arts and received a Master of Fine Arts degree in film from New York University's Tisch School of the Arts.
IAIN STASUKEVICH, Contributing Writer, American CinematographerIain is a New York Correspondent for American Cinematographer Magazine, and a producer for the American Cinematographer Podcasts. He studied cinematography and screenwriting at the Academy of Art University. At AC, Iain writes the monthly Short Takes column and other features. He also contributes technical content to DV Magazine and Videography, and editorial content to CHUD.com.
11:30 AM-2:30 PM - Sony In-Booth Intensives
Located in Booth #302
3D State of the Business
Whether you produce in 3D or are just considering it, you won’t want to miss this presentation and Q+A. September 21: 11:30am-12:30pm
New PMWF3 options, SLOG, and 444
If you are a current PMW-F3 owner or considering this Super 35mm camera you won’t want to miss these updates. September 21: 12:30pm-1:30pm
NXCAM Super 35mm and its Breadth of Accessories
See how this Super35 camcorder packs high performance and superb creative tools into a compact, modular body. September 21: 10:30-11:30am, 1:30-2:30pm
12:00-2:00 PM - Intensive: AJA Video Systems
AJA and File based Workflows
From production to post, the typical workflow is moving rapidly to an all file-based pipeline.
AJA offers you some of the best tools in the business to enable efficient and powerful pipelines with the most flexibility.
From camera, you can acquire to one of AJA's Ki Pro family of products for Apple ProRes workflows.
With KONA desktop and Io Express mobile solutions, you can acquire and edit in everything from Sony MXF files to R3D files, covering resolutions all the way from SD to 4K.
For output and mobile file playback and distribution needs, you can transfer timelines back to Ki Pro for AV, projection and playout needs.
Your options are vast; to explore AJA's offerings with a range of NLE and VFX solutions, be sure to join AJA's Gary Adcock, for an informative and compelling exploration of the solutions AJA has to offer you and your workflow.
Speaker: Gary Adcock
Gary Adcock is an AJA product evangelist and the principle information architect and workflow specialist at Studio 37 Inc, as well as a working I/A 600 DIT and 3Ds Stereographer.
Knowledgeable on a vast array of camera, post and production technologies, Gary has been the Technical Chair for NAB’s Director of Photography Conference since 2007 in addition to speaking around the world on HDTV and Digital Cinema since 2004. Gary regularly contributes to Macworld LLC as an editorial writer and reviewer, in addition to being a long term member of the community as a moderator and blogger at CreativeCow.net.
Click here to register now, seating is limited. (FREE to Attend)
12:00-1:30 PM - Private ASC Lunch
Location: Grammercy Park Suite
Members Only
2:30-6:30 PM - Add On Seminar: An Insider’s Guide to Selecting DAM Technologies
Location: Grammercy Park Suite
Cost: $299 - Click here to register now
Digital Asset Management and related technologies can now boast a dizzying array of functionality, from traditional DAM to Web 2.0 services. Meanwhile, the vendor community has seen a similar expansion. Despite some consolidation at the very top of the market, the number of viable vendors continues to expand around the world.
As a customer, you have many plausible choices. So how should your pick a DAM system that represents the right fit for your particular needs? In this vendor neutral session the experts at The Real Story Group share best practices to ensure you end up with the right fit and not a clunker.
This Add On Seminar answers several key questions:
- Where does one marketplace end and another begin?
- Where are there crucial overlaps?
- How can you quickly distinguish among the major toolsets across these marketplaces?
- How are changes in the open source landscape impacting your options today and going forward?
- How do Cloud and SaaS alternatives change the game?
- How should you address burgeoning demands for better rich media management?
- What should you expect to pay for these tools?
- What are the critical, can't-ignore architectural distinctions you need to make?
- How mature are the vendors?
- How can you insure that your selection process meets your original business objectives?
- Which should you pick first: Consultancy, Integrator, Vendor, or...?
- What are some major pitfalls others have made that you can readily avoid?
- How are these marketplaces likely to evolve in the coming years, and how can you best align your firm to take advantage of future innovation?
This fast-paced session is designed to give you a baseline of knowledge and best practices to make the right technology decisions.
Presenter:
Theresa Regli, The Real Story Group
3:30-5:30 PM - Add On Seminar: DAM! I Know What It Is, But Where Do I Start?
Location: Sutton Place Suite
Cost: $99 - Click here to register now
DAM! I Know What It Is, But Where Do I Start?
This seminar will give you the basics of the most critical aspects of DAM. The seminar is focused on what you really need to know and consider before you get your assets in order, including how DAM is with you for the long term.
DAM has become an integral part of the content creation process; enabling the ability to locate, manage and distribute video, image, audio, text and document files. By utilizing the descriptive information (metadata) attached to these assets, DAM provides and supports the rules and processes required to acquire, store, index, secure, search, export and transform them.
Attendees will learn:
- DAM terminology
- Metadata & how to use it
- What are the top 5 things to know when creating a DAM system
- Examining your current workflow and processes
- Moving data and the most efficient ways
- Storage options – long term and short
- Usability for DAM
- Roles & responsibilities necessary to DAM
DAM 101 is taught by the most knowledgeable experts in the industry.
THURSDAY, SEPTEMBER 22
Add On Seminars Only. Exhibit Hall will not be open.
8:00-10:00 AM - Add On Seminar: eMedia Publishing 101
Location: Sutton Place Ballroom
Cost - $99 - Click here to register now
eMedia Publishing 101: Publishing across Channels - Print, Smart Phones, Tablets and Beyond
Is your workflow iPad-ready? Do you have a mobile publishing strategy? Is your staff fluent in Metadata? In XML? In DAM? Have you figured out how to transcend your print workflow to include digital (eMedia) technologies?
This session outlines the fundamentals required for making the transition from operating a print-centric workflow to enabling eMedia production - including print, smart phones, tablets, and beyond.
In this Add On Seminar you will gain an understanding of:
- Publishing Models: Traditional and eMedia Publishing - an integrated Approach
- The Impact of the iPad and Tablet Delivery Platforms
- Enabling Technologies: CM, DAM, Metadata, and XML
- Emerging Technologies; HTML5, RDFa, CSS3, ePub3, and nextPub
Presenter:
Dianne Kennedy, VP Emerging Technologies & Director eMedia Professional Program, IDEAlliance
8:00-10:00 AM - Add On Seminar: Getting Started with Metadata & Interoperability
Location: Grammercy Ballroom
Cost: $99 - Click here to register now
How do the mechanics and tools of metadata impact your work? Join this informative session to dive into this fundamental DAM topic.
Metadata underpins DAM with a vast array of tools and processes, and the more that you understand it, the greater opportunity for DAM success.
The Add On Seminar will:
- Explore the mechanics of interoperability
- Take an analytical look at the tools, some of which are free and some are not
- Review metadata standards
- Show how to manipulate metadata
- Look under the hood of metadata in different file types and formats








