KEYNOTE:  Dan McGraw
In today's dynamic technical and social environment there is a wide array of resources to meet production challenges to effectively deliver content.  With social media, mobile apps and tablets, the content is intertwined with the medium more than ever.  Harnessing the power of new technologies and methods to serve the audience is an undeniable need. Dan McGraw, whose expertise includes a deep strategic and technological expertise as well as experience of working in broadcast production, will guide this unmissable conversation about innovation and the stewardship of resources to best serve content managers.

Dan McGraw is President and Chief Digital Strategist at Seven Dials Media, Inc. and brings a unique blend of experience and expertise to DAM attendees. One of today's leading experts on digital asset management, he is an entrepreneur, consultant to organizations such as Willow Creek, International Mission Board, SAP, McDonalds, Coca Cola and Crispin Porter + Bogusky Advertising. Formerly Dan was a Senior Manager at Avid Technology and CTO at Whitehouse Post Productions.

The Digital Asset Management Roadmap - What You Must Know Before You Begin To Put Your Assets in Order

The increased demands on the creative process have put dramatic pressure on workflows and organizations to respond with constantly improving performance and flexibility, with growing demands like faster access, rapid retrieval, increased security, continual repurposing and the need to be ready for rapid-response to an ever-changing, chaotic, 24 hour environment that simultaneously distributes for multiple purposes across multiple platforms.

From the first concept of how a DAM might be useful to its final implementation, a wide variety of questions and possibilities arise. In this seminar, learn what needs to be researched and what questions should be asked. Do you really need a Digital Asset Management System, storage or only workflow tools? What is your timeline, what is your budget, what is your goal? Dan McGraw will break down the key elements of a DAM project, walk though the must-ask questions, look at the technical, functional and intangible elements in a system, including what should be included in an RFP and turning your Asset Management project into a tangible roadmap.

Presenters: Dan McGraw, Seven Dials Media and Alex Grossman, Founder & President, Active Storage
Alex Grossman is a 20-year veteran of the storage industry and a former Senior Director at Apple where he was responsible for driving the development of Apple’s server and storage products. Prior to joining Apple, Grossman was Sr. Vice President of Sales, Marketing, and New Product Development at MicroNet Technology, Inc., a developer and manufacturer of hardware storage solutions for creative professionals and IT managers. Grossman has contributed to several patents associated with storage technology and led the team that developed the first FireWire based Storage Area Network.

Connecting the Dots on Metadata and Search with Controlled Vocabulary

Without good metadata you might as well be chucking your digital objects into a black hole! Metadata is a critical mechanism in digital collections. Metadata describes the attributes of a resource This seminar examines the role of metadata in the digital environment. The main focuses will be given to 1) the applications of metadata standards and 2) the creation of application profiles according to needs. Issues in metadata interoperability, vocabulary control, quality control and evaluation, and the practices in Linked Data-enabled metadata encoding will also be discussed.

Learn how to:

• Understand the core concepts, and types of metadata
• Explore existing and upcoming metadata schemas
• See how you can leverage a controlled vocabulary to improve search reliability
• Understand different issues in the application of metadata schemas in a larger context of a project, department, or organization
• Learn how to apply embedded metadata using popular off-the-shelf software
• See how to document a workflow for the application of metadata as digital objects move through an organization
• Examine issues related to the interoperability of embedded metadata for digital images, audio and video'
• See how to test for metadata preservation through your entire workflow

Rights Management

For many companies, the critical need for rights management drives the purchase of a DAM system. Every successful DAM implementation includes a strategy and methodology for managing the rights of each asset. However, creating that solution to fit your company can be challenging. Learn from case studies and rights specialists how to protect intellectual property and monetize assets while complying with the many types of re-use rights associated with digital data.

This discussion covers pressing topics of rights management including:

• The difference between "rights enforcement" and "rights tracking" for risk management and content monetization
• Approaches to building a rights strategy
• Applicability of emerging technology
  
• Analysis of the rights of different asset types such as music, film, photography, eZines and eBooks differ in the digital domain
• Challenges of integrating rights management into multiple systems across an enterprise

Createasphere presents CONNECT Live

Marketing, Digital Asset Management and the Digital Supply Chain  

Charlie Gray, Manager of CMS at Motorola/Corporate Marketing

Join us for this after hours networking event where we will discuss the digital supply chain as it relates to Marketing and the Digital Asset Management environments. Charlie Gray, Manager of CMS at Motorola/Corporate Marketing, will discuss how DAM ties in with marketing strategies throughout a global supply chain, specifically dealing with rights management, security, and branding on a global scale. Gray will discuss real-life examples of how to manage asset groups for use across multiple mediums, customers, and geographies. The use of DAM within marketing environments revolves around making sure the right people use the right asset in the right location at the right time. This event will also highlight how to measure ROI with DAM and take a look at where the industry is going!

Charlie Gray is the Senior Consulting Manager of Marketing Platform Services and Enterprise Content Management ECM Strategy and Operations at Motorola responsible for managing 30,000 digital assets used in over 40 countries by more then 2,000 users. Gray’s background is in BPM and ECM strategy and his current role involves managing the web platform services operation and the strategy and management for implementing new web platform capabilities.

Click here to register just for the CONNECT Live event.