Wednesday, September 21 - 10:15-11:45 AM

Location: Sutton Place Ballroom

Free to attend with purchase of Conference pass - REGISTER NOW

Turner Case Study: Moving From Still Image to HDSLR

With the demands of capturing content in the field, many still photographers are now expected to, and become more marketable as well as valuable if they do, also capture video content. Both photography and video rely on great composition, lighting, point of view, and overall story telling in order to be unique and compelling. Now, both can be captured with the same camera. Though there are similarities, there are many more differences than might be apparent at first.

Join Christopher Grakal and Mark Hill of Turner Broadcasting System Inc. as they walk you through real work examples of how TBS Inc. photographers are now utilizing HDSLR cameras to bring value to their internal clients across the global enterprise of Turner Broadcasting. Bringing creativity to another level, they share lighting, lenses, audio, exporting, editing, color correcting, planning, media management, and more.

They will also address some technical challenges and "work arounds" associated with HDSLR, such as camera movement, stabilization, multiple camera coverage, shooting in low light, and synchronizing sound.

Presenters:

Christopher Grakal, Vice President Photography & Digital Asset Management, Turner Broadcasting System
Mark Hill, Director of Photography, Turner Broadcasting System

Add On Seminar ($299) - REGISTER NOW

Wednesday, September 21 - 2:00-6:00 PM

An Insider’s Guide to Selecting DAM Technologies

Digital Asset Management and related technologies can now boast a dizzying array of functionality, from traditional DAM to Web 2.0 services. Meanwhile, the vendor community has seen a similar expansion. Despite some consolidation at the very top of the market, the number of viable vendors continues to expand around the world.
As a customer, you have many plausible choices. So how should your pick a DAM system that represents the right fit for your particular needs? In this vendor neutral session the experts at The Real Story Group share best practices to ensure you end up with the right fit and not a clunker.

This Add On Seminar answers several key questions:

• Where does one marketplace end and another begin?
• Where are there crucial overlaps?
• How can you quickly distinguish among the major toolsets across these marketplaces?
• How are changes in the open source landscape impacting your options today and going forward?
• How do Cloud and SaaS alternatives change the game?
• How should you address burgeoning demands for better rich media management?
• What should you expect to pay for these tools?
• What are the critical, can't-ignore architectural distinctions you need to make?
• How mature are the vendors?
• How can you insure that your selection process meets your original business objectives?
• Which should you pick first: Consultancy, Integrator, Vendor, or...?
• What are some major pitfalls others have made that you can readily avoid?
• How are these marketplaces likely to evolve in the coming years, and how can you best align your firm to take advantage of future innovation?

This fast-paced session is designed to give you a baseline of knowledge and best practices to make the right technology decisions.

Presenter:

Theresa Regli, Principal DAM Analyst & Advisor, The Real Story Group

Add On Seminar ($99) - REGISTER NOW

Wednesday, September 21 - 3:30-5:30 PM

Location: Grammercy Ballroom

DAM! I Know What It Is, But Where Do I Start?

This seminar will give you the basics of the most critical assets of DAM. It focuses on what you really need to know and consider before you get your assets in order and how to proceed after you select your DAM including what DAM can mean to your company in the long term.

DAM has become an integral part of the content process; enabling the ability to locate, manage and  distribute video, image, audio, text and document files. By utilizing  the descriptive information (metadata) attached to these assets, DAM  provides and supports the rules and processes required to acquire,  store, index, secure, search, export and transform them.

Attendees will learn:

• DAM terminology
• The top 5 things you need to know when selecting a DAM
• Roles & responsibilities: Developing the right team to make DAM work 
• Metadata: what it is and how to make it work for you
• How to modify your current workflow and processes to take advantage of your DAM
• If you need to  difference if you have mostly video content
• Architechture options – short and long term
• What usability means for DAM

Presenters:

Linda Burman, Manager Managed Services, North Plains Systems

John Dougherty, Director of Content Management, Hearst Corporation

Two surprise guest speakers & industry experts will also be joining Linda & John!

Add On Seminar ($99) - REGISTER NOW
Thursday, September 22 - 8:00-10:00 AM
Location: Sutton Place Ballroom

eMedia Publishing 101: Publishing across Channels - Print, Smart Phones, Tablets and Beyond

Is your workflow iPad-ready? Do you have a mobile publishing strategy? Is your staff fluent in Metadata? In XML? In DAM? Have you figured out how to transcend your print workflow to include digital (eMedia) technologies?